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Transcreation Services on a “Glocal” Level
By offering transcreation services, Absolute Translations has embarked on a growing new industry. More and more of our clients launch international campaigns and we are here to help them convey the intended message in a way that resonates with the target audience. Our transcreation services differ from our translation services in that each message is creatively adapted in order to carry the same implications in the target language as in the source language, thereby evoking the same emotional response among the target audience. In this way, we help our clients in the retail, marketing, branding, fashion and cosmetics sector achieve a much greater level of customer acceptance and satisfaction. Our list of satisfied clients includes Hunter Boots, Hasbro, Fat Face, Johnson & Johnson, Crabtree & Evelyn and Timberland.
ISO 17100 The first UK translation company to achieve this specialist translation accreditation. ISO 9001 international processes accreditation.
ISO17100 & ISO9001
Accredited
Selected by Goldman Sachs to be an exclusive member of its £500 million productivity & growth investment programme.
Goldman Sachs
10KSB Member
There to re-enforce our commitment to the highest standards of business ethics and translation quality.
ATC & EUATC
Member
Celebrating 20+ years, Absolute Translations has become synonymous with providing quality translations at transparent low prices.
20 Years’
Expertise
Absolute Translations is registered to have its information and security systems independently regulated for GDPR compliance
Information Security
Systems Regulated
As Trusted by
Transcreating The Key Message Of Your Brand
The most successful brands become popular through more than just words. Users and buyers often have an emotional connection with a brand. It has a personality, a distinctive feel, a warmth or a coolness that fits the expectation of the customer. It delivers products that customers may not have even known they wanted or needed.
What sometimes gets lost on globally ambitious brand managers is just how much that brand feel is connected with idiosyncrasies of the local language and culture. Those idiosyncrasies often don’t translate directly. Delivering the same kind of emotional feel is far more than simply translating a message from one language to another, or even localising the translation.
We Have A Way With Words
That’s what the concept known as transcreation addresses. It recognises the fact that your entry into a new foreign market may need not only a translation, but also creation of entirely new materials, potentially new taglines, perhaps different imagery, an altered twist on humour, a re-imagined emotional impact. There might even be a need for certain adjustments to the product itself to reflect local realities. By offering a transcreation service, we help our clients retain the original meaning of their promotional material, so that it is as authentic and engaging as the original.
Our transcreators take into account the local culture, values, idioms, dialects and sense of humour. In order to achieve these results, our in-house team of project managers works closely with each client and carefully determines their needs and preferences in tone and style in an accurate brief. In order to ensure that this material has the desired impact on the target audience, we engage linguists with excellent language and creative writing skills, excellent specialist subject knowledge and, of course, a firm grasp of the target country culture.
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Great service and speedy tr…
Great service and speedy translation, really good communication used this company twice and would re…
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Cannock Chase Council finds using Absolute Interpreting service seamless. Great job guys!!
Brilliant service.
The service I received was quite frankly brilliant and cist effective, I was expecting to pay far mo…
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Absolute translation was really quick and kept me informed throughout the process. As well as emaili…
I needed a Spanish birth c…
I needed a Spanish birth certificate translated to English for a UK passport application. The whole…
Excellent
Excellent, quick, professional service. Definitely recommend it.
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Excellent service. Communication first class. Quality work too. Highly recommended. Quick, reasonabl…
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Great service, easy to understand the process. Quick return of translations and at a great price. Ve…
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The team was very easy to work with and helpful with answering all my questions. Completed the proje…
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Fast, efficient, accurate. Great prompt service and very responsive to questions and changes
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Brilliant service, we found a letter that used to belong to my Grandmother who came from Latvia to t…
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The translators completed the work in good time and demonstrated excellent professionalism throughou…
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Quick and responsive service – very pleased.
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Super fast and good translation and excellent customer service.
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Good communication and spee…
Good communication and speedy service, had my marriage certificate translated from French to English…
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Needed a certified translation relatively urgently and turnaround time was quick. Also very professi…
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Great output and speedy delivery! Lovely team too.
